PESO: Pahami Karakteristiknya - PR INDONESIA

peso4dThe acronym PESO refers to paid, earned, shared, and owned (media).Gini Dietrich first used the term in her 2014 PR book Spin Sucks which advocated for honest and open communications within public relations.. The whole idea behindAdapun kepanjangan PESO adalah Paid, Earned, Shared, dan Owned media. Berikut penjelasan masing-masingnya: 1. Paid Media. Seperti namanya, paid media adalah media atau