totalsports techThe total sports tech investment in the first half of 2025 was $34.2 billion: Merger and acquisition (M&A) deals: 225 deals worth $27.3 billion, the most ever in a first half of a year. PrivateFrom games to gyms: fitness technologies are on the rise, with investment in fitness tech rising to 43.5% of the total sports tech market last year - a snificant increase